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The watch specialist for over 25 years
TW Steel Red Bull Ampol

Tw Steel watches

TW-Steel watches are not just watches, they are statements. This Dutch brand has been different from others since it was founded in 2005. Large in size, vision and style. And always on the move. Always looking for new roads. That is why TW-Steel regularly cooperates with famous drivers, athletes and artists and launches desirable special editions of well-known TW Steel watches.

Popular search terms: Canteen, Mens en Volante.

68 watches

Easy payments via Apple Pay
Easy payments via Apple Pay
Easy payments via Apple Pay

TW Steel and its story of success

The Watch in Steel aka TW Steel, is the proud name of a Dutch watch brand.  TW Steel’s story begins when the young Jordy Cobelens became fascinated by his father Ton’s job as a designer of watches for leading airlines and as a sales distributor for the Swatch Group. As father and son dream team they started to make their own watches. Jordy sold the watches to his friends and Ton to the fathers of those friends. In 2005 the definitive TW Steel concept came to life: oversized watches that look like they cost a fortune. It became huge success. Celebrities like Jay Z, Kim Kardashian, Kelly Rowland and motorsport legends like Tom and Tim Coronel are regularly seen with a TW Steel watch on their wrist. The brand also sponsored and collaborated with the Yamaha Factory Racing Team.
 
The TW Steel watch collection
TW Steel offers an intelligent mix of design, innovation and quality. The watches have a large, eye-catching design which allow you to make a statement. When you radiate strength and ambition your TW Steel watch underlines this .
 
The archetypical TW Steel watch is the Canteen. Its design is based on the Field Canteen bottle. The sturdy round steel casing, the hinged crown protector and tough leather strap with metal studs and bold stitching make this a durable, well readable watch for use at home and outdoors.
 
As the TW Steel collection grew, the brand diversified and now produces several distinct lines of watches such as the Volante, Maverick and Adesso. All instantly recognizable by the two metal studs on the (leather or textile) watch band. Although mainly aimed at men, the brand also offers some very attractive ladies models, most notably the designs by Kelly Rowland.
 
The TW Steel Specials collection is a motley collection of special - often limited - editions by TW Steel watches, that have been developed in collaboration with its brand ambassadors from the world of the (motor) sports, film and music.